The story behind the project
How it came together.
Footshop is a sneaker and streetwear brand and retailer that collaborated with Richard Zelinka on a new drop. The product needed to be presented through Richard’s own style rather than as a conventional product advert. We did not treat the new drop like a conventional advert. The clothing, Richard’s motorcycle and movement through the city created a natural story in which the product became part of his world.
