The story behind the project
How it came together.
The Muse is a platform that covers music, fashion and culture from the perspective of people close to the action. For two very different events, they wanted a cinematic and authentic visual treatment rather than a conventional report. With The Muse, we connected two different worlds. Backstage with Annet X was about proximity and emotion, while Fashion Week required an immediate response to the atmosphere, people and details all around us.